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Comprehensive SEO Strategy
Have you ever wondered why your competitors keep outranking you in the organic search listings? You may have spent a considerable amount of time and effort in creating a gorgeous website and publishing high-quality posts. What you should understand, however, is that your beautiful site and excellent content prove useless if your target audience doesn’t even know they exist. This is where search engine optimization comes in. By optimizing your website, you can increase the ranking power of your web pages, allowing your brand to reach more prospective customers. Setting up your website only marks the first step. Gaining an edge over the competition requires a more comprehensive approach, and this is exactly what we offer. Our SEO Agency specialists will perform an audit on your website to identify critical areas that must be optimized. A website audit allows us to formulate the right strategy based on the unique requirements of your business. We never use a one-size-fits-all approach. Your success is ours as well, so we will provide top notch services to help you reach the top spot on the results pages. Here are the different digital marketing techniques we offer:
Search Engine Optimization
Did you know that over 90% of online experiences begin with a search engine query? At this very moment, potential customers are typing keywords on Google to find the products or services you offer. If your site isn’t optimized, these customers end up visiting the websites of your competitors. You should also know that 72% of people who use local search terms end up visiting a store located within five miles. Just imagine what this could mean for your conversions. Driving more traffic to your site means generating more customers to your brick-and-mortar store as well.
These numbers only reinforce the need for an updated, user-friendly, and well-optimized website. Search engines are the largest source of inbound traffic, and this won’t change anytime in the near future.
SEO helps in increasing site traffic, but keeping visitors requires a different strategy. Web design plays a major role in boosting engagement rates. The last thing you want is to turn off visitors with a website that looks like it was created in the 1990s. This doesn’t simply mean adding all the bells and whistles to your site. Instead, web design must go hand-in-hand with SEO. We have a team of web design experts who are knowledgeable in SEO as well. They make sure that your site doesn’t only look amazing, but is also optimized from the get go. SEO is built into the design process, so every element of your site gives you an aesthetic and ranking boost.
Our company can help you discover profitable keywords to target for your blog posts. But to maximize their traffic potential, we use other content marketing techniques as well. We specialize in video marketing, which has become increasingly important because of online users’ love for visual content. In 2016, Facebook videos received 8 billion views daily. Experts also predict that videos will account for 80% of the total online traffic. We can help you get started with video marketing, giving you fresh ideas that will surely capture the attention of your target market.
Millions of people can’t let a day pass by without checking their social media profiles. This presents an excellent opportunity to expand your reach and amass a huge number of followers. The process, however, doesn’t only entail making noise in social media. It should be the kind of noise that provides real value to your followers. Your social media pages must not only be used to share the content of your website. Yes, we can make your posts get more likes and shares, but we prefer focusing on what these networks are meant for in the first place: socializing. Consumers love interacting with brands on social media, and we have the tools to allow you to get in touch with followers and connect with them on a more personal level.
Consumers have become more internet-savvy. Before making any purchasing decision, they look for online reviews to learn more about your brand’s reputation. If all they see are negative reviews, then you can’t expect to generate any conversions. It’s also possible for your site to not show up for your brand name, which indicates a severe lack of optimization. Our SEO experts can ensure that your online reputation appears as good as any, regardless of the keywords used by potential customers. We also take the time to optimize your social profiles to make them appear when people look for your brand name. Research shows that a solid presence in search engines and social media compels consumers to place more trust in a brand.
All of these digital marketing techniques will work in cohesion, providing you with the best chances of driving laser-targeted traffic to your site. Don’t hesitate to reach out to us. We will be more than happy to take a peek at your site and perform an SEO audit. Allow us to be your partner as you climb your way up the ranking ladder.
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